The Trust Algorithm is written for people overwhelmed by marketing. It is the theory layer, and its call is which of three speeds your effort belongs on, so it carries the three clocks, the algorithm that estimates the result, the pillars of brand, reputation and trust signal, and a diagnostic for whichever pillar is failing. Nothing here tells you what to do on Monday, on purpose. Three other sites carry the doing, and each helps with one strategic call before it hands the tactics on.
Traffic + Offer is the engine, and renting attention well is a traffic problem. It is two levers, an offer and the traffic in front of it, with validation before you build anything. Go there when you want to know what to do on Monday.
Opportunity + Authority is search taken apart: where opportunity sits, how authority compounds, and a series on the practitioners who shaped the craft. Authority there is the Trust Algorithm measured through search. Go there when search and the way it keeps changing is what is overwhelming you, and you want to move from old-school practice to first principles.
4 Quadrant AI is the operating system. Own the core, rent the edge: what a business keeps for itself when the machines do the execution, and what happens to everyone who rents the same engine. Go there when AI changes in marketing and content are what is overwhelming you, or when you want to run AI across a whole marketing department and choose how to play.
One page on timmybrown.co.nz sorts all of them by whatever is overwhelming you, and the book is the sense-making version for anyone.