The Trust Algorithm is the theory layer, and the one call it helps you make is which clock your effort belongs on: attention, which is rented, proof, which is built, or reputation, which is owned. Three clocks is the philosophy, the algorithm is how machines estimate the result without shaking anyone's hand, and the diagnostic names the pillar that is failing, whether that is what you say about yourself, what others say about you, or what a machine can verify.
The person behind it is on one about page.