Why Trust Is the Only Metric That Matters
Every marketing framework, every growth hack, every conversion optimisation ultimately answers one question: do they trust you enough?
The Trust Algorithm breaks this into three components you can actually work on: your brand (what you project), your reputation (what others say), and your trust signal (what machines can verify). Together, they produce trust.
This is the theory layer of the Marketing Universe. No tactics live here. If you've arrived from the book and want the thinking rather than the tools — or you're using the other frameworks and want to know why they work — you're in the right place.