Experience, Expertise, Authoritativeness, Trustworthiness — Google’s quality framework for evaluating content creators. Maps directly to the Trust Algorithm’s three pillars.
## Key arguments - Experience maps primarily to Brand — have you actually done the thing you're writing about? - Expertise maps to Brand and Reputation — demonstrable knowledge recognised by others. - Authoritativeness maps primarily to Reputation — recognised as a go-to source. - Trustworthiness maps to all three pillars — site secure, content accurate, promises kept. ## My take E-E-A-T isn't a checklist. It's the Trust Algorithm in Google's language. Same principles, different vocabulary. ## Related concepts ## Across the universe - [opportunityandauthority.com/framework/](https://opportunityandauthority.com/framework/) — E-E-A-T = the Trust Algorithm measurable through search engine metrics - [4quadrantai.com/system-seed/](https://4quadrantai.com/system-seed/) — The System Seed IS your E-E-A-T captured in a machine-readable format --- **Read the full treatment:** [E-E-A-T](/algorithm/)E-E-A-T
Concept · System Seed