Experience, Expertise, Authoritativeness, Trustworthiness: Google’s quality framework for evaluating content creators. Maps directly to the Trust Algorithm’s three pillars.
## Key arguments - Mapped to the three clocks: Experience and Expertise are proof (the minutes clock, checkable), Authoritativeness is conferred (the years clock, a vote someone else cast), Trustworthiness is the pattern over time. Nothing in E-E-A-T rewards attention, because machines cannot read the seconds clock. - Experience maps primarily to Brand: have you actually done the thing you're writing about? - Expertise maps to Brand and Reputation: demonstrable knowledge recognised by others. - Authoritativeness maps primarily to Reputation: recognised as a go-to source. - Trustworthiness maps to all three pillars: site secure, content accurate, promises kept. ## My take E-E-A-T isn't a checklist. It's the Trust Algorithm in Google's language. Same principles, different vocabulary. ## Related concepts ## Across the universe - [opportunityandauthority.com/framework/](https://opportunityandauthority.com/framework/) · E-E-A-T = the Trust Algorithm measurable through search engine metrics - [4quadrantai.com/system-seed/](https://4quadrantai.com/system-seed/) · The System Seed IS your E-E-A-T captured in a machine-readable format --- **Read the full treatment:** [E-E-A-T](/trust-signal/)E-E-A-T
Concept · System Seed
Written for readers who want the why, not the how. Not here: tactics. Traffic + Offer