Experience, Expertise, Authoritativeness, Trustworthiness: Google’s quality framework for evaluating content creators. Maps directly to the Trust Algorithm’s three pillars.
Key arguments
- Mapped to the three clocks: Experience and Expertise are proof (the minutes clock, checkable), Authoritativeness is conferred (the years clock, a vote someone else cast), Trustworthiness is the pattern over time. Nothing in E-E-A-T rewards attention, because machines cannot read the seconds clock.
- Experience maps primarily to Brand: have you actually done the thing you’re writing about?
- Expertise maps to Brand and Reputation: demonstrable knowledge recognised by others.
- Authoritativeness maps primarily to Reputation: recognised as a go-to source.
- Trustworthiness maps to all three pillars: site secure, content accurate, promises kept.
My take
E-E-A-T isn’t a checklist. It’s the Trust Algorithm in Google’s language. Same principles, different vocabulary.
Across the universe
- opportunityandauthority.com/framework/ · E-E-A-T = the Trust Algorithm measurable through search engine metrics
- 4quadrantai.com/system-seed/ · The System Seed IS your E-E-A-T captured in a machine-readable format
Read the full treatment: E-E-A-T